![]() ![]() There’s an illustration of the white deer’s head at the center that follows every movement of your mouse. Inner pages also reflect the agency’s creative approach to design, in particular, their about page. The names of projects are written in large, all-caps, white types, but on hover, your cursor turns into a big, black spot that sucks the white out of letters and leaves them outlined in the dark. They start off with a bang – the first thing you see is a majestic radial menu featuring their portfolio. Besides an interesting name and a cool logo, they also have a website that serves as an example of the striking things you can achieve with a black canvas and a lot of imagination. Maxilla is a visual studio and a digital agency coming from Japan. Before you scroll away to the next musician, you can have some more fun and play virtual guitar strings by moving your mouse over them. That action will take you to the page where, besides hearing the song, you can read more about the selected artist. To listen to the song in its entirety, all you need to do is press and hold the spacebar. When you find a musician you like, you can hear a preview of whichever of their songs is included in Throwbacks Music’s music catalog. The pictures of artists are black and white until you stop “spinning”, which is when they gain color. The library of featured artists is displayed in the form of a carousel, and as you move from one artist to the next, you feel as if spinning a record. We can listen to the great old songs that are popular to this day and learn more about musicians who created them. The black background is omnipresent on the entire website. The majestic Throwbacks Music takes us back in time and gives us an entertaining, interactive 3D music experience. The creativity of this 360° project doesn’t cease to amaze from one pixel to the next, and you can experience it even in VR. If you look down, you’ll see a map of Moscow with a clearly marked conference hall. Interactive links are placed at eye level and they carry info about the event, its program, speakers, etc. Before you get dizzy, it all clears out after a few seconds, and the sky goes back to being starry again. If you keep looking up, the logo fades away, the stars spin harder and lose their form, and you feel like you’re sucked into some kind of digital vortex. Above you are the starry skies with the DMC 2019 logo shining bright in the middle of it. All you see is black and white, with traces of red here and there. You feel like you’re suspended in the air, exploring the continuously rotating dark universe of the conference by dragging the mouse cursor in every which direction while eerie sounds play in the background. The website they’ve made for the 2019 edition is nothing short of majestic. The Digital Marketing Conference is organized every year by the famous Russian creative agency Possible. If you go right and choose to meet locals, you’ll have the opportunity to hear several interesting stories that highlight the importance of listening to sounds, both external and the ones within ourselves. ![]() You can select a maximum of 5 sounds that you should place in designated slots to then see your route through Yekaterinburg. If you select the former, you’ll be able to make your own map based on the real sounds of the city. There you can choose between exploring places or getting to know locals. He tells you his story using his voice as well as through a series of spectacular illustrations that lead you to a crossroads. The background is initially white, but as he begins to narrate his experience and informs you that he’s visually impaired, the light switches off and you’re enveloped in darkness. Once that’s settled, you’re introduced to Volodya, a not-your-typical tour guide. You can then choose the way in which you wish to experience the site – with your ears, eyes, and/or by using your voice to interact with it. While the website loads, you first see a blinking eye placed on a black background inviting you to be patient while you await for your adventure in the dark to begin. Trip in the Dark is an astonishing project created by the Voskhod digital agency that I could wax poetic about ad infinitum. ![]()
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